KindMind Monthly Report: June 2018

I’m going to start posting monthly reports for KindMind where I go over:

–Next month goals


I had two major wins over the last month:

  1. I rolled out Stripe subscriptions
  2. I released a major UI redesign of the app

The Stripe subscriptions are something I’ve been thinking about for a long time. I’ve tried to keep KindMind for free as long as I can—nearly four years since I started the project—but the fact is it must to be self sustaining in the long term. My expenses are about $1,500 a year right now; not huge, but it adds up. And I don’t have any budget for marketing at the moment which is no bueno.

New users now have 10 days to try the app out, and if they like it, they can buy a $3 month-to-month subscription. I plan on implementing a free option in the future (important to me), but I need to focus on one thing at a time right now.

As for the UI redesign: I’m really happy with how it went. The new design is ultra minimalist, even more than before, and imo offers a more seamless writing experience. I like how the new design has journal text centered on the page and puts a strong focus on journal text. Gone is the sidebar. The sidebar worked just fine, but it was also a slab of the interface with virtually no content except for the nav menu.


The two main challenges were:

  1. Learning how Stripe works: subscriptions, webhooks, api calls
  2. Finding time to work on the Stripe integration and UI redesign between getting married (that’s right, I got hitched!) and a honeymoon


A lesson I have learned over and over in my career as a developer is to ship the earliest viable feature possible, get feedback on it and improve, then repeat.


I had a grand total of 7 user sign ups over the last 30 days. Yes, I know, not a lot, at all… It’s not hard to see why: I spent $0 on advertisement and basically zero effort spreading the word.

July Goals


–Making modals look prettier
–Optimizing the site for mobile
–Adding a “Feedback” link + form to the journal page
–Research into how I’m going to implement V2 of journal themes


–Add a “Blog” link to the landing page of KindMind to improve SEO
–Reach out to Portland Business Journal to see if they’ll make a post about KindMind
–Spend $150 on an ad campaign (Reddit, Google, Bing)
–Post a July monthly report